What Is SEO And Why Small Businesses Need SEO?

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What is SEO?
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Have you ever wondered why some websites (like Quora, Wikipedia) always appear at the top when searching Google; while we have to scroll down to see the rest of the websites? This is because of SEO so what i SEO why-is-it-important ?

you have ever thought that some websites and search engines like YouTube and Google respectively are very complex? They investigate every information in depth before making it available for us as they want us to get the information we are looking for as quickly and as better as possible.
But is it easy to find the best result out of millions of blogs and websites as it seems? Of course not!
SEO is the backbone of every business and helps them gain online visibility, which in turn attracts more customers. We can say that it is necessary for the growth of business in this era.
Google examines a lot of websites with a test of about 200 factors to answer any question, and the websites that are able to meet these criteria are as good as Google’s search.
As a Blogger, Webmaster or SEO Expert we all want that whenever people search for something that is on our website or on our blog then our website appears at the top of Google page; So that more and more people click on it and our website or blog can be more popular.
Now because there are more than 1 billion websites worldwide, the task of leaving everyone behind and bringing your website to the forefront is not easy at all. Due to very hard competition, we have to work very hard to come out on top.
To top Google, we have to tell them that our website is good and people searching on it will definitely get the answers to their questions.
But now the question arises how to tell Google all this? We can’t just call or text it, nor is it our relative who will directly up our website by recommending it.
Actually, we have to tell Google in small gestures that our website gives the best answer to people’s questions. There are a number of small techniques to show these gestures to Google that are called “search engine optimizations (SEOs)”.
SEO is not a single technique; rather it is a combination of many different techniques, with the help of which you can rank your website first in Google. Now further we are going to know about these SEO Techniques-

1) What is SEO

Research states that 9 out of 10 people searching on Google never visit another page of Google. In other words, most people get the answer to their question most often on Google’s 1st page and out of these 9 people, 5 people click on only the first 3 websites of the first page.
It is clear that from the first page of Google, the most people visit any website. That is, if it is said broadly, the more people who click on the website in Google, the more people click on it and the more popular it becomes.
Now, which blogger does not want his blog to have a lot of traffic and become popular?
Obviously, everyone wants there blog to be converted into a high-traffic blog but now everything is not possible only by wanting. You have to work hard to reach your desires to the destination you want.
To get good and consistent traffic on your website, you have to rank your website on good position in Google. But now Google does not pick up any website and elevate it in its search. It ranks only those websites which give accurate answers to the questions asked by people and serve value to the Searchers.
In order to locate good websites, Google conducts very in-depth investigations of them as it finds out-
1) • Someone who has a website, how old it is (Domain Age), Older website = more good ranking.
2) • How many words are there in the post on it (Word Count), Longer posts = better ranking.
3) • Do the words Title, Heading, Subheading, Bold, Italic and Underline of that post where required are written by the person searching in Google, More correct keywords = more good ranking
4) • How many and which websites have linked that post to themselves (Backlinks), Good backlinks = good rankings.
5) • How many people have commented and shared that post.
6) • On the basis of about 200 such factors, Google compares all the websites it has and shows the best results to the people first.
Now when bloggers are writing a post on their website, they keep in mind the things written above, so that Google will present their post to the people first and write the post keeping in mind 200 similar things on a website. Is what we call “SEO”.
SEO is a group of many techniques, using which we can rank our website on top or at least on first page of Search Engines and bring more and more people to your website.
For example, if you write detailed posts on your blog and include the keywords correctly and create its backlinks, that is called SEO.
Remember, by doing a course, you cannot learn SEOs but by practicing it on your own website.
And by practice I mean applying the learned SEO Techniques to your website and seeing what techniques work and which ones do not! In this way, as you continue to use these SEO strategies in many of your blog posts, you will gradually get the idea of writing good and SEO optimized posts and in this way you will be able to learn and do good and effective SEO. Keep in mind, by practicing the learned SEOs Techniques, you can do good SEO of your website and you can get a large amount of free traffic from Google.

2)Types of SEO:

The techniques of SEOs can majorly be divided into 5 parts-

(A) On-Page SEO:

On-page SEO is the observation of optimizing individual sites to rank higher and earn a lot of relevant traffic on search engines. On-page S.E.O. helps you rank higher on search engines and also helps in improving the overall readability of your website for your users. Page optimization is very essential to gain visibility in search results because without your optimization on page factors, you will not be found in search engines.
For example – techniques like writing detailed posts and including the necessary keywords in it fall under ‘On- Page SEO’. This is because we use them while writing blog posts.

(B) Off-Page SEO:

Google not only looks inside something to rank a website, but also collects information about it from outside (e.g. from social sites and other websites). With the help of SEO Techniques, we promote our website and rank it above on Google.
For example- Off page SEOs works like sharing blog posts on social sites and creating backlinks for them.This is because they are done after publishing the posts.

(C) Technical SEO:

Coding juice related things written inside the website comes under Technical SEO. SEO is also affected by the coding written in the website.
For example, if the website has been heavily coded, then the website will take more time to load or open. And Google bluntly says that it does not like Slow Websites at all and is not interested in giving them priority in their SERPs. Apart from this, the site which does not change its design according to different device, also hesitates to give preference in Google rankings.
In this way Technical SEO is also very important for a website. You can improve its technical S.E.O. by removing unnecessary codes and tools / widgets from your website.

(D) User Interaction SEO:

This type of SEO is new and fun compared to the other three. Its concept has already started a few years ago. It happens that Google checks the quality of websites and ranks them based on the behavior of people in its search.

(E)Local SEO:

When you do SEO to reach your website to the people of a particular place, then such SEO is called ‘Local SEO’.
For example- Suppose that many people go to Google and search for “What is SEO?” Now most of those people, they do not go to the website that comes on the first number, go to the website of the second number. So what do you think Google will do now?
Now Google will think that most people are leaving the first website and going to the second. This means that the second one has something special compared to the first website.
Therefore, it will push the second website on to the first number and the website with the first number to the second. So that people can see their preferred website first.
This SEO technique is new; so many bloggers do not pay much attention to it. But believe me; a good User Interaction SEO can make your website reach the top of Google without any backlink.
This SEO is new; so many bloggers do not pay much attention to it. Believe it, a good user interaction SEO can make your website reach the top of Google without any backlink.

There are three types of SEO depending on the usage-

White | Gray | Black Hat SEO

1) Black Hat SEO Techniques:

When people use some wrong methods to forward their website to Google, then it is called Black Hat SEO.
Like- writing the same keyword over and over again; buying backlinks etc.
Note: Google can ban your website by doing black hat SEO.

2) White Hat SEO Techniques:

When people rank their website in Google using the right methods, it is called White Hat SEO.
Such as writing detailed post; creating backlinks naturally.

3) Gray Hat SEO Techniques:

When people use some White Hat and some Black Hat Techniques on their website, it is called Gray Hat SEO.

Why is SEO Important?

On a website, people can come from many different places (sources). Some people visit the website by putting the URL of the website directly in the browser; some people access the website through shared links in social sites like Facebook, twitter. Apart from all this, there are many people who search on search engines (like Google) and reach a website.
Out of all these methods, the most people reach 60% of a website using Search Engines. This shows how vast and important Traffic Sources are to search engines. Especially GOOGLE…
There is a lot of traffic in search engines but at the same time the competition is also very strong.
Most of the people on search engines click on the websites they have visited earlier. Therefore those websites get the freest traffic from Google, which rank up. Using SEO Techniques, we can rank our website above in Google and make our websites and blogs more popular.
If you do not SEO your website properly, it means that you are letting a lot of visitors, readers or customers coming from Google your hand. Therefore, it is very important to SEO the website properly.

How to do SEO of your blog:

According to me, you must have understood by now that SEO is not one thing. It is a combination of many small things that together help to elevate our website in Google.

How to do On-Page SEO of a post-

1) Keyword Research:

Keywords are one of the most important things in SEO, because as long as the person searching in Google is not searching in your post, then Google will keep your post people Will not show
Keyword research has a simple meaning – to find those keywords or Phrases, by searching on which people search in Google about the topic on which you are writing a blog post.
You can easily find these keywords using some online tools (like Ubersuggest, Keyword Shitter). Also, you can find these keywords by writing your topic in Google.
Now note the keywords you get and include them in your post while writing.

2) Including Keywords:

Now we have to fit keywords in our post in such a way that Google should easily notice them and also it sounds good reader.
For good SEO, we should include our most popular keywords in Heading, Subheading and URL. Also, by reducing bold, Italic, underline to less searched keywords, our SERPs ranking also improves to a great extent.

3) Media & Internal Linking:

Assuming that you have finished all the work of writing posts by now, then it is time to add photo-video and add links to the post.
Before applying photo-videos, we should change their name according to the topic. Should put keywords in them. With this, photo videos also start appearing in Google.
After putting a photo-video, we should give our own old post or a link to someone else’s post where it is needed. This not only helps our readers, but at the same time there is a lot of improvement in the S.E.O. of our website. Apart from this, at least ads should be placed on the website. Ads are enemies of SEO.
This way your post gets an on-page SEO. Now comes the off-page SEO…

How to do Off-Page SEO of a post?

  • Share Post on Social Media: After the post is published, we should share it on online platforms like Facebook, Twitter, Quora, and Pinterest. This makes Google quickly find that post and start ranking it.
  • Create Backlinks:

Backlinks are very important to rank any post in Google at a good position. So we should try to make links to our website on other websites.
Remember that other websites will like to join you only when your content is strong, so try to improve your content more than creating backlinks; you will start getting backlinks once your content gets strong.
  •  Make Good User Experience:

User Experience i.e. the behavior of people on your website. Meaning did they like coming to your site or could they not find what they wanted to find. How many articles have people read on your blog. How long they stayed on, it all comes under UX.
User experience has now become very important to rank in Google just as Content and Backlinks are. So we should pay a lot of attention to the UX of our site.
So these were the 6 steps, using which you can make your website go up in Google.

Some important words related to SEO:

  • Title Tag: The title of a post is called Title Tag in SEO. For example, the title tag of the post you are reading now is, “What is SEO?”
  • Meta Description:

Under the title tag of websites appearing in search engines, a little information about that post is called Meta Description.
  • SERPs:

Its full name is- Search Engine Result Pages. That is, the websites that appear in the search engine, all of them together are called SERPs.
  • Keyword Stuffing:
Till about 10-15 years ago, when Google was not as it is today, people used to write their keywords repeatedly while writing posts so that Google could rank them higher in their search. This was called Keyword Stuffing. In today’s time this method does not work.
  • Anchor Text:
The text written in a link is called Anchor Text.
  • Backlink:

When another website gives a link to your website in one of its posts, this link is called Backlink. Backlinks increase your website’s ranking in Google.
  • Domain Authority (DA):

Authority means respect. In this way domain authority means – respect for the search engines of your website (Domain). That is, DA tells you what level of overall Google considers your website. The DA of any website determines the world’s largest SEO site. It is between 0 and 100 and the higher the DA of a website is, the higher its chances of ranking on Google.
  • Page Authority (PA):

DA shows the value of the entire website in Google’s view whereas PA shows the value of one page or post of that website in Google’s view. It also occurs between 0 and 100.
  • Moz Rank:

Moz Rank tells how good or bad the SEO of a website is. Moz ranks between 1 and 10. More Moz Rank means better SEO.
  • Page Rank (PR):

This criterion was created by Google’s co-founder Larry Page, so it is called Page Rank in his name. Page rank tells how much a page or post of a website is capable of being ranked in Google. Too many backlinks affect the Page Rank of a website to a great extent. It varies from 0 to 10.
»Page Authority and Page Rank are almost the same thing. The only difference between the two is that PR is run by Google while PA is called Moz.
  • Alexa Rank:

All the ranks that we talked about till now tell about the SEO of the website. In contrast to all this, Alexa Rank is what it gives information about the traffic and popularity of a website. That is, it tells how many people view a website.
From Alexa rank, we can also find out which number in the world a website is. Just like Alexa Rank is one in the world of Google.com so it is the No.1 website in the world.
  • Sitemap:

In very easy words, Sitemap is a file in which every information of your website is situated. Like when you write a post. When did you edit it? This information makes it easy for Google to rank your site in the right place.
The world of SEO is constantly changing every day. Less is more! Because the algorithms of search engines (especially Google) change daily, the techniques of SEO also change constantly.
The biggest mantra to learn good SEO is – “Try and read things about it on your website. And then analyze the results you get.”











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