One of my LinkedIn connections asked me to advise him for digital marketing for his startup so, here I am. In the business world, there is nothing as challenging and exciting as launching your own startup, yet if you don’t know how to market it?, then it might be a challenging job. The mantra is that your startup should attract as much attention as possible.There is a stiff competition not only within the industry, but in promoting your startup with millions of marketing messages that find their way into the inboxes of your potential customers. No matter if you are building a startup from scratch or if you are more advanced than that; Digital marketing is essential to ensure a startup’s success and this is why, today we offer 31 digital marketing tips for startups.
We want your startup to grow, as it is meant to do: grow. This is why you should know these digital marketing tips that you should implement immediately. Digital marketing requires funds of the highest order to provide any corporeal returns. And finding funds for startups is a difficult task. So what should you do? By the way, there are many means and ways to make digital marketing both effective and affordable.
One of the cheapest ways to market your startup is by using social media platforms. These are simple and provide effective promotion, easy to operate and customer service opportunities for startups. You can also implement an inbound marketing strategy or why not integrate a development hacking process. Nevertheless, keep in mind the special points while handling the promotion of your startup through digital marketing:
1. Make a right start.
The world of digital marketing is big and you can get confused with different channels which are related to the platform. Thus, you need to know your products as well as potential customers and define a marketing strategy for your startup. In this case, start with possible means that may be suitable for you. If you are still confused as to how to choose the right channel for you, then you need every option to hire a qualified digital marketing agency who will do every research required for online business marketing and a Will create a strategy that suits your business.
2. Online presence is important.
Online presence has become more important and complex than ever before. To promote your brand, you need a sophisticated website to build your company’s visibility, not only as an informant, but also a multi-functional one. In addition, you will need to create a blog, a Twitter account, a dynamic Facebook account and page, etc. In addition, many companies can try for web apps, Androids, IOS apps and others.
Create a well-designed site with fascinating design as well as relevant images so that it shows up quickly with searches. These are the basics of a great digital marketing campaign. Likewise, focus on the structure and content of the web with SEO and keywords as they are important for website visibility. SEO is also cost-effective and offers long-term measurable benefits. This maximizes the visibility and number of organic visitors to the website.
3 Search Engine Optimization
SEO (search engine optimization) is essential for consistency and when done properly, it is a digital marketing technique that will have a huge impact on your long term business development. An SEO professional digital marketer will help you SEO-optimize your site to promote your business, optimize your website to attract more customers, ensuring that all pages of your website Work properly and don’t forget to decorate them with proper tags, descriptions or headlines.
4 pay-per-click Marketing.
Possibly often touted as a blessing for the digital marketers as it allows you to target people with exclusive ads based on the contact details. In other words, you can convey content to customers that has relevancy to the queries with the use of identity-based PPC marketing.
Mobile traffic has outpaced desktop apps in almost all countries. Therefore, device optimization must be given due importance to benefit from your digital marketing. Ensure that the user can easily navigate through the apps with the use of mobile.
6.Build your brand voice
You need to build the voice of your brand, the message you deliver and the way you deliver it. Do it through frequent and frequent sending of promotional messages and posts. According to research, sending 5 to 10 posts to Facebook every week is effective; 5 tweets once a day and daily on Twitter for LinkedIn and Google+.
Your brand voice needs to be present on every channel and content: content on your email, brochure, but also in social media channels, offline marketing… for example, if you have a successful Instagram marketing strategy or Facebook or Twitter Want to run, it is the first to define the voice of a brand. Building your brand’s voice is important and you can do it through litigation. What do I mean by that? You can start a podcast and you will see its great marketing benefits.
7. Educate your customers.
If you think that a massive promotional dose of your startup will have your audience captive, you can’t be more wrong. Sensible customers do not waste their time to find out how good you and your brand is, they like something of value. Therefore, give out information mixed with promoted content to make your offering more attractive.
8.Interact with your visitors.
Digital marketing is not a highway hoarding that inspires individuals to read, study and move forward. The digital platform offers them the option to calm their myriad doubts and questions. Therefore, give them an opportunity to interact with you. Fuel your pride through creating them valuable members of the brand. This not only adds to your credibility, but also shows your customer service capabilities. Use affordable services to improve engagement. With today’s available tools and software, it becomes easy to automate your digital marketing strategy and interactions with your website visitors.
9.Try different social platforms.
You can take a look at the simplest social media marketing tips and apply them to your business. The broader the marketing, the more customers you will be able to attract. There are some social platforms that can be valuable for marketing your startup. You must have a social media strategy for your startup! There are many platforms that you can try. Of course, you may be on very popular social platforms like Facebook, Twitter, Instagram or LinkedIn, but you can also try to develop your brand on Reddit or other alternative social platforms.
10.Make content marketing plan.
It is important to make a content marketing plan before writing the content. You can have the best digital media platform, yet if you haven’t thought about what you’re going to convey about your startup, your efforts will go in vain. There are many content marketing tactics to make your messages very interesting such as stopping people as well as taking notice.
11.Make real connection/followers.
Social media is not about their number of followers but about the active followers. If you want to create a real fan base, you need to understand that user experience is critical for digital marketing success. I often hear startups or entrepreneurs saying that they have 25K Facebook fans or 25K Instagram followers or 25K LinkedIn connections but when asked about their sell there answer is always near to nil. Social media is a good platform for voicing your brand but if you choose to buy followers, the voice is listened to but never heard. If most of the followers are not genuine, then it simply means that hardly anyone has even seen the best publication of your post.
Most social media platforms serve as advertising posts to a group of people who follow your page, yet once they become fake users and have no engagement, such platform posts are taken as the next ‘do not spread the batch’, which will reduce the reach of the post.
12.Engage Your Target Audience
It might sound like those obvious digital marketing tips for startups, but it is surprisingly very much forgotten (even for mass marketing with large companies) you should Run unique contests with multiple giveaways, tag relevant individuals in curated content, do Q&A sessions for better conversations, give information using info-graphics, ask viewers interesting questions with creative graphics. A note to remember is that user generated content or UGC is a great way to showcase the brand’s relationship with the audience. Once your users or customers contribute to the content of the page, they can also connect with their friends.
13. Focus on your target customers.
it is very common for startups to get excited and contact anyone. Nevertheless, as exciting as it may sound, it is essential to focus on the target audience segment that is likely to provide you with the business. If you do not narrow the market according to your niche, your message reaches a large irrelevant audience, unable to grab attention and it does not meet your intended goals. For example, if you are a brand, selling static products and the audience you target is everyone, this way you can get many sales, yet not as many as you might expect.
It is wise to segment your target customers according to gender, region, age, and so on, to the maximum benefit of digital marketing campaigns. Instead of attracting random customers, you should reach people who will help you meet short-term goals like your immediate available customers. For businesses that have started and do not have a large customer base, Facebook can target lookalikes and custom audiences in marketing.
14.Content is not the king it’s the whole kingdom.
Content is still considered as king, as it conveys your brand’s message but in my opinion it’s not the king it’s the whole kingdom. There is no denying the fact that the content is still regarded as a king, yet people reduce the importance of this again and again, time to time. When developing your page content, keep in mind some important at top your target market, relevant and current customers in the industry.
Create a content strategy and use it simultaneously to engage your audience. Do not always talk about the features and benefits of the product, instead talk about the benefits of the user in that piece of content. Once the content is not clear and the messages are not well crafted, you will undoubtedly struggle to communicate with your target audience. Someone said that is the reason for starting a content search.
It is wrong to ignore marketing or content writing. It is the grand chariot to convey your brand. If the content is not clear and well crafted, you will struggle to succeed. Discover affordable and imaginative content. For example, interactive content is one of the digital marketing trends your business should maximize. Innovative content is not expensive. You can find inexpensive quality content on websites such as UpWork or Fiverr.
15.Be regular and reliable.
Social media is considered as a method of building your brand image. You should not just post articles repeatedly, but instead, have uniformity for your posts. Experts recommend that the optimal number of posts on any platform should be between 5–10 times a week.
16.Engage with the readers.
Never use social media accounts for publicity, inform your readers through sporadic viewing and mixing in promoted content. Also, be ignorant from the point of view of social conflict. Consider any complaints or hateful interaction as an opportunity to showcase the brand’s customer service capabilities.
17.Go with small investment.
There are many social opportunities that you can invest in that have unique sales ideas as well as benefits in relation to the industry. Experiment with a few options and see which warrants are the best on investment for your startup.
18.Improve internal webpages for conversions.
What does one wish visitors to do when landing on your website? Your overall content strategy should be built with this question in your mind. Find some free plug-ins to capture emails and take advantage of affordable services, including continuous contracts for campaigns. You can also use free tools such as Google Analytics to track visitor’s paths to the website and look for opportunities to create a user-friendly experience when they work on it. Optimize the form on your website to create a strong inbound lead funnel.
19.Hire Experienced Digital Marketer/ Resources.
Instead of going for a digital marketing executive, experts suggest that you go with an experienced resource that has 7-10 years of experience when handling digital marketing for brands or startups. Another possibility is to outsource your startup digital marketing needs.
You are coming up with marketing strategies at the moment and your insights will help you in planning for the long term. While hiring marketing individuals, make sure they are good with all primary digital channels including social media marketing, SEM, SEO, digital PR, and email marketing. Knowledge of analytics is also important.
However, others have observed that those who come from digital marketing agencies do not live up to this expectation because the agencies have multiple teams that handle all digital schools. You can hire people from certain startups or startups that are somewhat related or similar to you.
You want to work on your company’s brand identity as well as your personal brand: this is the key to a successful product launch. The key to a strong branding was and is often overlooked by startups.
If you have decided to kick start your marketing activities, then you have to start working on your communication skills and reach. Coming up with a brand personality will definitely help you to identify and define your brand. This is important in order to compel brand story for your business. In turn, this will develop emotional engagement with your customers and will help them in prioritizing and differentiating you from each of your competitors.
If you have this space, you will find that it becomes very easy to come up with tweets, copy landing pages and ad-copy for the SEM campaign. Branding is a daily task and not a one-time shot. It needs to be implemented in every aspect and channels of your business. This has to be done internally, but you can also get help by working with a branding services agency.
21.Start preparing noticeable content.
Content marketing is considered the most reliable way to make an impact on the audience. Having the best set of content writers on board will ensure that you are coming up with content that individuals share and like. Furthermore, it will ensure that people get to know you as well as adopt your service or product. It is a big playground and you can dub with lots of options.
From info-graphics to videos and downloadable content and blog posts, there are many ways by which you can share and create content. Nevertheless, if it is a page view, then you should stay away from fluffy content, yet no sales or leads occur. There is no point in having a blog sharing lifestyle and food when you are working in an actual stay. Therefore, continue to regularly analyze the impact of content strategy on your KPIs, including leads, sales and brand awareness. You should always see content as a way to increase more sales, not just channels to get more page views or likes.
22.Focus on marketing your product.
Whereas the initial version of the product was about providing customers with a great experience, now you have to maximize the benefits that your customers get from using the products. People know that product marketing is a great way to spread the word in a natural way and it saves tons of money, yet many startups wait until they get a good development hacker to start with.
But, this should not be the case. Individual case studies have revealed that simple tweets can lead to good returns and should be able to pull senior marketing resources out of training if necessary.
23.Work on your landing page.
Even if landing is always present on the Internet, they really took their importance over the years. Compelling, engaging, and high-converting landing pages are one of the top digital marketing tips for startups. I think most startups still don’t spend the necessary time on their landing pages. Since you are getting started with your paid marketing campaigns, you should have a landing charming and catchy page, which converts to an attraction.
Being the first point of customer interaction with your brand, it becomes imperative that you focus on providing them with a good experience. Instead of having to go with the template and run on auto-pilot mode, you have to run different tests on every aspect that is important for conversion. It should be a continuous process and not a 1-time affair.
24.Investment on marketing tools.
If you are a startup, you should have some kind of budget for the necessary devices/tools. The tool will allow you to automate repetitive tasks, take so much time and you will not be able to focus on the most matters. Choosing the right weights, testing them and when necessary is one of these digital marketing tips that you should note so far!
If you have the money, you should start considering working with premium tools that work better than the free ones currently in use. There are many good tools you can use that will help you in lead generation, SEO, analytics and project management. Give their free trials a spin and see those that fit your needs.
25.Stay focused-Follow the principle.
In your eagerness to consider marketing yourself aggressively, it would be wise if you don’t spread yourself too thin. You don’t have to do everything to set up your sales funnel. You can find some marketing activities that provide maximum benefit.
When you start your marketing activities, you will start seeing the effectiveness of different channels. Invest on people who are more influential than others. Whether it is SEM, SEO or product marketing, it can be anything you want. Just remember that following every marketing channel will not help you and you have to stay focused.
26.Work on personal branding.
Since you are only gonna grow more in the coming days, you should invest yourself at the best place for branding. Renting can be painful and there are some talented people out there. Having the best team page and company blog always helps, yet tapping into your current team contract via social media will get nothing.
Whenever people see their friends spending good time at there workplace, they aspire to find a workplace like them. If you ask your team members to share the current job openings in the brand within the network then it will be a positive perception of the brand.
27.Consider establishing ideal strategies for your needs.
What this means is that first you have to determine what your goals are as a business, know the limits, how much time you can devote to this strategy, and what makes you different or better that the most successful companies and Biggest competitor use. Once you find out, it will enable anyone to join on the same page and resolve any issues that may come within the business.
28.Focus on long and short term goals.
Many startups believe that they should grow fast without long term consideration. It is a mistake! While it is true that you need to grow fast, long-term thinking will allow you to prevent mistakes or anticipate changes. “Don’t think long, you’re a startup” is one of the worst digital marketing suggestions for startups I’ve ever heard.
In the context of setting goals for a startup’s marketing plan, it is necessary to think about long-term objectives and goals as it provides a goal for everyone to reach. Nevertheless, when there are no short-term attainable goals or low-hanging fruits, it may be optimistic that long-term goals can be lost over time depending on the services or products and people within the business.
29.While completing the scheduling and delegating tasks.
Delegation is essential for business growth and success. One of the things that can happen to a startup’s marketing plan is that it has no ownership over the tasks that must be monitored and implemented.
Whether working internally with the marketing team or hiring a 3rd party to handle digital marketing tasks, there must be some agreed upon expectations and responsibilities in the context of marketing campaigns. Otherwise, things will be done in such a way that they will be difficult to improve, track and measure as the days pass.
30.Track customer engagement and progress.
As your digital marketing campaign begins to bring interaction and engagement with startups, you can learn a lot by watching how things grow and what users like. When a startup is aware of what is going well in this regard, it enables them to adjust as needed and implement CRO or conversion rate optimization to maximize campaign performance.
31.Be dedicated with marketing.
Digital marketing requires time and effort to work successfully. If you are dedicated and committed to your startup, you can achieve your goals in no time and get the results you always want, no matter how tough the competition.
As you can see, there are many digital marketing strategies available: social media, email, influencers, advertising, branding, video marketing etc. … Don’t hesitate to run tests, twist your campaigns, hire a mentor or an agency Take it.